It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data...
On the first day of CES 2019 in Las Vegas, Google made several exciting announcements concerning its AI-powered virtual assistant, Google Assistant. Let’s take a look at a few of the new capabilities and integrations that were revealed. #1 Flights & Hotel Booking Over the next week...
In the face of a public relations crisis, a company may decide the only way forward is a total rebrand. It might seem daunting at first, but if your image is truly tarnished, rebranding is a necessary part of recovery and survival. With the right plan,...
Apple is sliding down the list of the biggest smartphone suppliers in the world after announcing its plans to cut iPhone production by 10% in the first quarter of 2019. Apple is now the third biggest supplier after conceding the second spot to Huawei, with Samsung currently...
Brand awareness is essential to attracting loyal customers and driving sales. While marketing automation technology might help get your products or services in front of consumers, you need a strong, creative approach to make sure your message and brand resonate with your intended audience. By focusing...
Building brand awareness and successfully interacting with consumers is a crucial part of doing business today. Customers enjoy and expect a personalized experience, and delivering just that will set you apart from your competition. Voice search and live videos were just two of the methods marketers...
In anticipation of Apple’s streaming service being rolled-out later this year, Samsung will soon allow iTunes content to be accessed on its Smart TVs. With the new “iTunes Movies and TV” app, Samsung Smart TV users will be able to watch iTunes TV shows and...
Last week an alleged photo of Samsung’s highly-anticipated Galaxy S10 surfaced on Twitter via the notorious smartphone gossiper, Evan Blass. Though much of the photo is blurred out, it reveals a key aspect of the phone’s front-facing design. Instead of adding a notch to the top...
Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to...
Reuter reports that Citi Research has cut its forecasts for Apple’s iPhone XS Max by nearly half and reduced its Q1 production estimates for iPhones amid falling smartphone demand. Citi analyst Willliam Yang explains, “The material cut in our forecasts is driven by our view that...
