Developing great content is a reward in itself. However, if that content doesn't strike a chord with its core demographic, it isn't performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact....
Forbes recently posted an article discussing the issues businesses are currently facing regarding advertisement spending during this economic crisis. For agencies, client's ad spends are decreasing leading to lower revenue overall. Jordan Edelson, CEO of Appetizer Mobile, stated that, "Scaling down on advertising spending and...
Forbes' latest article highlights how live events all around the world have either been postponed or cancelled. With the switch to virtual events, companies are looking for different ways to make them engaging and unique. CEO of Appetizer Mobile, Jordan Edelson, stated, "Virtual events can...
Understanding how to use visual tools and creating visual content is not as simple as it seems. The content created must resonate with the audience and keep them hooked in order for them to constantly return. Forbes members gave their outlook on the topic and...
Forbes' latest article covers an issue that a lot businesses are currently facing. Marketing teams are being tasked to deliver on certain KPI metrics during a time when traffic and sales are completely uncertain. Learning how to navigate through this crisis is crucial and the...
Forbes recently posted an article highlighting different techniques that can be utilized for building a strong B2B marketing campaign on LinkedIn. Appetizer Mobile's CEO, Jordan Edelson, provided the following comments saying, "Utilizing marketing on LinkedIn to highlight a business’s profile and achievements is quite effective....
Forbes' latest article goes over design principles that all business owners, companies and brands should fully be aware of. It gets the user interested in what the business has to offer, and it tells a story about a brand. Our CEO, Jordan Edelson, stated the following,...
Marketing teams are often faced with the difficult decision of curating a platform specific campaign which can be difficult today with the large number of different platforms that exist. Forbes' latest article highlights how we can decide what marketing trends to adopt based on a...
There is often a discussion whether artificial intelligence has a positive or negative influence on a consumer's relationship with a brand. Although AI may seem to remove the personalization that one may feel with a brand when dealing with people directly, AI also has the...
Machine learning has been making larger impacts in multiple industries over the past decade. Forbes recently posted an article on how advertisers can utilize machine learning to gather better analytic insights and optimize marketing campaigns. CEO of Appetizer Mobile, Jordan Edelson, had stated, "Using machine...
