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Forbes: Non-Digital Marketing Ideas

Digital fatigue is real—and for brands trying to connect with audiences who are tired of an oversaturated online marketplace, it opens the door to analog opportunities. When most interactions happen through screens, physical marketing can make a brand’s message feel more personal, deliberate and memorable....

Forbes: Leveraging Data For Creative Decisions

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate...

Forbes: Launching a Branded Newsletter

In a saturated digital landscape, brands are always looking for meaningful engagement with their audiences to build customer loyalty, showcase their expertise and maintain consistent communication. One time-tested, proven method of engaging consumers is creating a branded newsletter. Done right, a newsletter can become a...

Forbes: Ensuring the Quality of AI Content

Given AI’s ability to churn out content quickly, it’s crucial for brands and their agency partners to ensure AI-generated content meets their quality standards. While using AI for writing can be efficient, it often requires human intervention to ensure it sounds authentic to a brand,...

Forbes: Avoid These Brand Marketing Mistakes

Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...

Forbes: “Old School” Marketing Moves

Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...

Forbes: The Right Channel for the Right People

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important...

Forbes: Podcast Sponsorships

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good...