Given AI’s ability to churn out content quickly, it’s crucial for brands and their agency partners to ensure AI-generated content meets their quality standards. While using AI for writing can be efficient, it often requires human intervention to ensure it sounds authentic to a brand,...
Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
While Instagram users can still search for hashtags to find relevant content, the platform recently removed the ability to follow hashtags, so users no longer see posts that include hashtags they have followed directly in their feed. Instagram’s move has shifted content discovery and led to a...
The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a less-than-ideal channel to the wrong audience. Before launching an ad campaign, it’s important...
Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good...
The latter half of the holiday shopping season is a critical time for retailers to capture consumer attention and drive sales. With competition at its highest, ad campaigns that truly “pop” and resonate with prospective customers can make all the difference to a brand’s bottom...
Agencies are constantly on the hunt for top-notch talent to stay competitive and deliver exceptional results for their clients. Even when an agency is able to recruit highly skilled professionals, they often leave for more lucrative positions and promises of growth at other employers. Forbes Agency...
Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, it’s difficult to keep up with every new trend and technology that could impact...
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales. With the pressure of the spotlight on them, some make a bad situation worse with poorly timed, insensitive responses. Members of Forbes Agency Council discuss common mistakes...
