From not staying on-brand or marketing it well enough to pushing out content at an inconsistent cadence, there are many ways a brand can falter when trying to create a podcast. Forbes Agency Council members were asked for tips how to create a successful branded podcast...
If a business hasn’t yet started rolling out holiday marketing campaigns, there’s still hope. Rather than leave their share of the holiday market on the table, brands were provided advice from members of Forbes Agency Council to get some last-minute holiday marketing done. Jordan Edelson, CEO of...
If you were training your hiring staff on the art of interviewing well, what’s one piece of advice you’d give them? How might this help them recruit better talent? YEC members were asked for their thoughts on interviewing tips and Jordan Edelson, CEO of Appetizer Mobile, stated the...
With its uncanny ability to engage humans, sound is becoming as important to a brand’s identity as its logo, advertising and customer experience. Now that marketers have come to understand the immense power of integrating sonic elements into their branding, a key question for them...
While job boards offer a quick and easy hiring solution, they aren't the only place to find the best talent. Many companies are looking for alternatives to posting on job boards in order to find the most suitable, high-quality candidates. YEC members were asked to recommend...
Trust is key for any relationship to be successful, and this is especially true for manager-employee relationships. Managers rely on their employees to carry out the daily tasks necessary for the success of their business. Employees rely on their managers for guidance, support and leadership....
Every growing organization will experience role transitions at some point. Whether a project is changing hands, an employee is moving into a promotion, or you're hiring someone to take on a new position, you will want the transitions to go smoothly. For the best ways...
Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, “What is the best way for our organization to invest in AI?”...
Creating a blog to highlight your brand is a great way to achieve multiple objectives at once. With a well-conceived, well-executed company blog, you not only can draw potential customers who are seeking information about your industry or the type of service or product you...
Many variables can impact the performance of a website, so when a company notices a steep decline in traffic to its site, figuring out the source of the problem can be challenging. It helps if your in-house marketing team members or agency partners have expertise...
