Appetizer Mobile's CEO, Jordan Edelson, mentioned in one Forbes' latest articles: A robust social media presence has quickly gone from a "nice to have" to an absolute necessity for new and established brands alike. Whether your target audience is on Twitter, Facebook, Instagram, Pinterest or all...
Appetizer Mobile's CEO, Jordan Edelson, mentioned in one Forbes' latest articles: Every business, regardless of industry, is going to face challenges that impact its team members. When that challenge happens to be a difficult client or campaign, it can really take a toll on employee morale....
Jordan Edelson CEO of Appetizer Mobile featured in one of Forbes latest articles: Post written by Forbes Agency Council Even the best-laid plans can come to a crashing halt when a PR crisis rolls into town. Customers can be fickle and take a successful brand to the...
By Zac Johnson Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong. Is there confusion about...
By Zac Johnson Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information...
BY SCOTT GERBER As many companies keep their customers’ personal information on file for invoicing and other business purposes, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. Rising cybercrime is expected to exceed $2 trillion by 2019, while...
By Kieren McCarthy It's time to let Benjamin Franklin know that there is a third inevitability in life. To death and taxes, we must add advertisements. Despite a backlash against Google in March for adding a movie ad to its Google Home voice-assistant [surely you mean "invite to our...
By Rebecca Hills-Duty A new study by Vibrant Media suggests that introducing virtual reality (VR) and augmented reality (AR) to advertising may be the best way to improve viewer engagement and get the message across in a world where ad blocking software has become the norm...
By Erik J. Martin In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions less in the real world than in the virtual world....
By Nancy Davis Kho The next time you’re exasperated with a child spending too much time hooked up to a video game console, you may want to consider Jordan Edelson, CEO and founder of Appetizer Mobile. “When I was a kid, my passion was video games,”...
