Running a business from home brings with it a whole host of benefits, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. This is a common challenge for every home business...
As the year draws to a close, small service-based businesses face the challenge of not only reflecting on their past performance but also positioning themselves for success in the upcoming year. But how can these businesses stand out in the crowd to truly distinguish themselves and set...
The statistics don’t lie: More than three-quarters of all businesses reach their customers using social media, and about the same number of social media users have bought things they found via social media. With nine out of 10 users following one or more brands on social media,...
Putting the right people together—ones who get along, who play off each other’s strengths and who support each other—can be one of the most difficult aspects of being a leader, as getting the formula wrong can be disastrous for team morale and productivity. While some...
Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing...
Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
Customer service is a critical aspect of any business, and it can make or break the company's reputation. Fortunately, providing a positive customer experience doesn't have to be a taxing or expensive undertaking -- even the slightest improvements can make a significant impact. Forbes Council Members were interviewed on...
When it comes to training employees, there’s no one way to do it right—but there are a few ways you might be doing it wrong. Using outdated materials or failing to check in enough may not be intentional blunders, but they could prevent your employee...
In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online. To help businesses innovate and attract...
