Forbes' latest article speaks to the importance of building relationships when it comes to businesses and their clients. As important as traditional sales and marketing is in today's society, relationship management is widely underrated and can often be undervalued. Our CEO, Jordan Edelson, gave his...
Finding the right metrics and KPI's to determine how marketing campaigns are performing are key to building a successful brand. In Forbes' latest article, they highlight some of the main mistakes company's often focus on in regards to metrics in marketing. Appetizer Mobile's CEO, Jordan...
Small Business Trends recently posted an article on facing burnout in the workplace which can often occur when a passionate team devotes a large sum of hours to their tasks. They discuss how it can be difficult to reverse the damage done and can have...
Forbes has posted an article discussing the topic of how brands and companies should be dividing their attention and focus on multiple social platforms. The proliferation of social media sites has made it so much easier for companies to get in contact with the core...
Forbes recently posted an article discussing how search search engines have already started indexing public social media posts, meaning that SEO could very well apply on social media as well. Strategies for combining social media with SEO can leverage the power of both systems to...
Small Business Trends recently posted an article on the issues smalls businesses often face. When a small business lands a large client, it's a major moment that calls for celebration. But later on, if that large client finds itself in financial troubles, problems may arise...
When you think of the different media channels you might use to reach your target audience, you probably think of traditional marketing avenues like TV, radio and print/digital ads, as well as today’s popular social media platforms like Facebook, Instagram and Twitter. However, there are other...
Forbes recently posted an article highlighting the main skills and traits that are need in a salesperson. Our CEO, Jordan Edelson, stated, "As a digital agency, we look for sales candidates who have been entrepreneurs themselves, so they can authentically communicate with our startup clientele...
For success in a digital marketplace, having a fully functioning mobile app is imperative. Headquartered in New York City, at Appetizer Mobile has created apps for hundreds of major brands. We pride ourselves in being a completely in-house team, which allows us to maximize communication...
Every business’s worst nightmare is the dreaded “PR crisis.” Forbes' latest article overviews how to handle a PR crisis and our CEO, Jordan Edelson, provides his insight on the topic. He goes on to say how one should strategize for every possible scenario and then...
