Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...
Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...
It seems that there are specific traits of great managers, personal qualities that are crucial to success in any managerial role, and while some of these traits are innate, others can be learned. YEC community members were asked what essential traits are needed for great...
Newsletters have been around for centuries, their popularity fluctuating along with the state of the media as times change. While a company newsletter might seem like a marketing artifact of the past to some people, newsletters continue to be a great option for communicators who...
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...
Every business needs to market its products and services, but there’s a lot of competition out there. When you’re creating a content marketing campaign for your brand, the last thing you want to do is use precious time and resources to create content that doesn’t measure up...
What separates brands that are successful at podcasting from those that end up failing to achieve their goals with it? Appetizer Mobile's CEO, Jordan Edelson, stated in Forbes' latest article, "Focus initially on building content that will resonate with an existing customer base. Once you’ve...
Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To help guide marketers wanting to improve their company’s email list and ensure...
For business leaders, it’s important to understand how to make the most of every moment along with the decisions you make in order to increase productivity. YEC members were asked for some tips on optimizing productivity and Appetizer Mobile's CEO, Jordan Edelson, stated, “Automating and...
There's a ton of issues that occur on e-commerce websites that can cause shoppers to stop from converting to paid customers. Forbes community members were asked for their tips on assisting on the issue and Appetizer Mobile's CEO, Jordan Edelson, stated, "Often, brands attempt to...
