Jordan Edelson CEO of Appetizer Mobile featured in one of Forbes latest articles: Post written by Forbes Agency Council Even the best-laid plans can come to a crashing halt when a PR crisis rolls into town. Customers can be fickle and take a successful brand to the...
By Zac Johnson Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong. Is there confusion about...
By Zac Johnson Chatbots have caught on with businesses and brands. These programs allow companies to quickly share information with visitors, answer general questions and direct users to specific spots online. They can also increase engagement, keeping visitors on the site longer as they gather information...
BY SCOTT GERBER As many companies keep their customers’ personal information on file for invoicing and other business purposes, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. Rising cybercrime is expected to exceed $2 trillion by 2019, while...
By Kieren McCarthy It's time to let Benjamin Franklin know that there is a third inevitability in life. To death and taxes, we must add advertisements. Despite a backlash against Google in March for adding a movie ad to its Google Home voice-assistant [surely you mean "invite to our...
By Rebecca Hills-Duty A new study by Vibrant Media suggests that introducing virtual reality (VR) and augmented reality (AR) to advertising may be the best way to improve viewer engagement and get the message across in a world where ad blocking software has become the norm...
By Erik J. Martin In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions less in the real world than in the virtual world....
By Nancy Davis Kho The next time you’re exasperated with a child spending too much time hooked up to a video game console, you may want to consider Jordan Edelson, CEO and founder of Appetizer Mobile. “When I was a kid, my passion was video games,”...
By Rieva Lesonsky 1—Late Payments Can Cripple Your Business Fundbox, a leading cash flow optimization platform for small businesses, just released findings from a survey conducted to better understand the microeconomic impact of unpaid or late payments. According to recent Fundbox studies, 64% of SMBs get paid late—and that the total...
By Erik J. Martin Publishers gave a lot of blood, sweat, and tears getting their content up-to-speed on mobile over the past few years. But that’s a platform primarily geared to eyeballs and fingertips—something they knew a bit about. Now, things are getting audible with speakers...
