Agencies today are leveraging artificial intelligence technologies in many different ways and to varying degrees of success. A big question that has been on the minds of industry leaders in recent years is, “What is the best way for our organization to invest in AI?”...
Creating a blog to highlight your brand is a great way to achieve multiple objectives at once. With a well-conceived, well-executed company blog, you not only can draw potential customers who are seeking information about your industry or the type of service or product you...
Many variables can impact the performance of a website, so when a company notices a steep decline in traffic to its site, figuring out the source of the problem can be challenging. It helps if your in-house marketing team members or agency partners have expertise...
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. YEC members were asked for their...
Starting a new business isn’t for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Members of Young...
When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of...
Recruiter Q&A recently posted an article where the question of the day was, "Even when a candidate is more than qualified on paper, they may not do well at impressing during an interview. What advice would you give them for better translating that qualification during their interview?"....
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...
Artificial intelligence has been a hot topic of conversation among agency leaders for some time now, and mass adoption of AI as a valuable marketing tool is already well underway. In 2022, marketers will no doubt find more unique ways to incorporate AI into their...
It seems that there are specific traits of great managers, personal qualities that are crucial to success in any managerial role, and while some of these traits are innate, others can be learned. YEC community members were asked what essential traits are needed for great...
